LOVE UR CULRS FULL

We believe that if products actually work, you shouldn’t need countless hours and a drawer full of expensive beauty products to look your best. That’s why our core product line is built around a simple 3-step system: And when it comes to curly hair, we know that certain ingredients simply work! Have tried to eliminate most harsh chemicals and synthetics in our products, but refuse to market them as “natural.” We’re not about being trendy we’re about being effective.

We love your perfect imperfections and seek to enhance them, not mask them.

Try to avoid Photoshop and major touch ups.

Most of the girls you see in the images from our first photoshoot (scattered throughout this site and on our social media) are just real women, having fun and embracing their real curls!

Try to use real women in our ads, not professional models.

We believe there’s courage in honesty, and we’re committed to being 100% transparent in everything we do. It’s important to us that our customers and our products feel just as good as they look. That’s why we try to use gentle, effective ingredients and spent countless hours of R&D perfecting our formulas. Whether we’re talking about a person or a product, we know that true beauty radiates from within. So every time you see it on one of your bottles, you are reminded to Love Ur Self… just a little more each day!Įveryday, LUS Brands is committed to the following values: Our mission is so important that we incorporated it right into our company name, LUS (Love Ur Self) Brands.

Our mission is as simple as the products we create: To encourage you to genuinely love and accept yourself - for all that you are and for all that you are not - so your unique beauty can shine through.

Love ur culrs